1. Scope of this notice

This Privacy Policy explains how CasinoVell collects, uses, stores, and discloses personal data when you visit our website, read our editorial content, use our forms where available, or interact with affiliate links. CasinoVell is an editorial comparison service rather than a gambling operator, which means we do not open player accounts, process gambling payments, or run casino games. We do, however, receive and process limited information connected with site operation, analytics, device preferences, compliance measures such as age-gate storage, and direct communications.

When we say personal data, we mean information that relates to an identified or identifiable person. This can include direct identifiers such as an email address, but also technical data that becomes personal data when combined with other information, for example an IP address or a unique cookie identifier.

2. Who controls your data

CasinoVell is the data controller for the processing described in this notice where we determine the purpose and means of the processing. If you have questions about this policy or wish to exercise your rights, you can contact us at dataprotection@casinovell.uk. We review privacy requests carefully and aim to respond within one calendar month unless the law allows a longer period because the request is particularly complex.

3. Data we collect automatically

When you browse the site, our hosting and security stack may log technical data such as IP address, browser type, operating system, approximate location derived from network routing, referring page, requested URLs, timestamps, and basic device characteristics. We use this information to deliver pages reliably, troubleshoot faults, identify abusive traffic, and understand how readers move through the site in aggregate form.

We also store limited local preferences in your browser, including whether you have passed the age verification overlay and whether you have dismissed the cookie banner. Those values sit in local storage and are used only to preserve a consistent on-site experience.

4. Information you provide directly

If you contact us by email, we will process the details you include in that message, which may contain your name, email address, subject matter, and any other information you choose to send. We ask that you do not send sensitive personal data unless it is strictly necessary for your query. If a message includes more information than we need, we may minimise or delete that material once the request has been resolved.

5. Why we use personal data

We process personal data for several specific reasons: to operate the website, maintain security, remember basic site preferences, analyse broad readership trends, respond to correspondence, comply with legal obligations, and maintain records necessary to defend or establish legal claims. We do not use personal data to run gambling accounts, assess gambling affordability, or market casino products by direct electronic means without a valid legal basis.

6. Legal bases under UK GDPR

Our legal bases depend on the context. Website security, error monitoring, and core functionality are usually processed on the basis of legitimate interests, because we have a genuine business need to keep the site safe, stable, and readable. Where non-essential analytics or similar tools are used, we rely on consent where required. If you email us, we typically process your message either because it is necessary to take steps at your request or because it is within our legitimate interests to answer an editorial, compliance, or business enquiry.

We may also process data where necessary to comply with legal obligations, including obligations connected with fraud prevention, regulatory requests, tax recordkeeping, or law enforcement cooperation where valid and proportionate.

7. Affiliate links and third parties

Our pages contain affiliate links to third-party casino websites. If you click one of those links, the destination operator or partner may receive information showing that you arrived from CasinoVell. Once you leave our site, the privacy practices of the third party apply. We encourage you to read the privacy notice and terms of any casino or support service before sharing personal data or opening an account.

We do not control how external operators use data collected on their own domains. That includes account registration data, payment data, identity documents, player behaviour records, or safer gambling assessments completed on an operator site.

8. Cookies, local storage, and similar tools

CasinoVell uses a limited set of cookies and local storage items. Some are strictly necessary for site functionality, such as remembering whether you have accepted the cookie banner or passed the age gate. Others may help us understand aggregate traffic patterns or improve how long-form content is consumed. A fuller breakdown appears in our Cookie Policy, which should be read alongside this notice.

9. Data sharing

We may share personal data with service providers that support hosting, analytics, website security, technical maintenance, email handling, and legal or professional advice. We require those providers to process data only on documented instructions where they act as processors, and to apply appropriate security safeguards. We may also disclose data where disclosure is required by law, necessary to enforce our terms, or needed to protect rights, property, or safety.

10. International transfers

Some service providers may process data outside the UK. Where that happens, we take steps to ensure that an appropriate transfer mechanism is in place, such as adequacy regulations, the UK International Data Transfer Agreement, or equivalent contractual safeguards. We also assess whether supplementary measures are needed in light of the destination country and the nature of the processing.

11. Retention periods

We keep personal data only for as long as it is reasonably necessary for the purpose for which it was collected. Technical logs are retained for limited periods aligned with security and diagnostics needs. Email correspondence may be retained for longer if the message forms part of a legal, compliance, or contractual record. Local browser storage remains on your device until it expires, is overwritten, or you clear it manually.

12. Your rights

Subject to applicable law, you may have the right to request access to the personal data we hold about you, request rectification of inaccurate data, ask for erasure, object to certain processing, request restriction, and receive a copy of data in a portable format where that right applies. Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing that took place before withdrawal.

13. Children and age-restricted content

CasinoVell is intended for adults aged 18 and over. We do not knowingly target or solicit children. If we become aware that personal data has been submitted by a person under 18 in a way that should not have occurred, we will take reasonable steps to delete that information. The age-verification overlay on our site is a basic access control measure and should not be mistaken for identity verification performed by gambling operators.

14. Security measures

We use administrative, technical, and organisational measures designed to protect personal data against unauthorised access, accidental loss, misuse, and unlawful disclosure. No online system can be guaranteed completely secure, but we review our controls regularly and limit access to data where possible.

15. Complaints and updates

If you have concerns about how we process your personal data, please contact us first at dataprotection@casinovell.uk. You also have the right to lodge a complaint with the Information Commissioner's Office in the UK if you believe your rights have been infringed. We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes. Material revisions will be posted on this page with an updated effective date.